This research and understanding can sometimes be a sanity check in the development process, as it allows an insight into the psychology and mind of the gamer. Furthermore, by developing robust proprietary psychological research tools, Developers can understand the behaviour of the gamer; how the gamer relates to their game from a psychological perspective and how that translates to the design and development of the game.
We can work on bespoke projects at any stage of the development process, providing scientifically robust advice and research that can help the impact of your games or products. By understanding the motivation of gaming and game play and the user experience as well as figuring out disengagement and what these psychological triggers are, we can help the development process in a truly unique way.
Each developer and publisher has challenges and opportunities that are unique and we pride ourselves on being able to deliver high quality workable consultation solutions designed specifically for the projects requirements. Please get in touch for a discussion on how we can help.